Marketing channel feed – Endpoints News

Marketing channel feed

Q&A: As science gets its moment, J&J’s global brand steward Seema Kumar aims to amplify the people behind the discoveries

4 years ago

MarketingRx roundup: Bristol Myers taps young NBA player to raise heart condition awareness; Pfizer, J&J top innovation list

4 years ago

Epizyme rolls out rare blood cancer effort with patients' stories and friendly digital coach

4 years ago

Merck applies DIY mindset to cancer screenings, adding to industry post-pandemic efforts

4 years ago

GlaxoSmithKline’s ViiV Healthcare aims to shift HIV daily pill thinking in first DTC ads

4 years ago

Infertility and alien babies? Klick Health partners with YouTube to tackle most searched Covid vaccine concerns

4 years ago

The very slow roll of Biogen's Aduhelm: Neurologists weigh in on patients, practices and payments amid ongoing media storm

4 years ago

MarketingRx roundup: J&J quietly launches a new 'World of Well' corporate campaign; Genentech sponsors original song for SMA awareness

4 years ago

Move over KOLs, there’s a new influencer in town. Meet the digital opinion leaders taking over online

4 years ago

Q&A: From Abercrombie to GSK, customer experience expert Andy Kennemer on his fashion-forward leap to pharma

4 years ago

Looking to get ahead in a packed migraine market, Amgen touts head-to-head data for Aimovig

4 years ago

Abbott plots new paths to clinical trial diversity, joining biopharma push for broader inclusion

4 years ago

Thanks for the boost, biotech. Pharma industry reputation now close to biotech industry esteem: Harris Poll

4 years ago

As generation gaps narrow from boomers down to Gen Z, pharma needs to reconsider media, researcher says

4 years ago

Introducing MarketingRx and why pharma marketing matters. Pay attention biotechs, it’s not just for Big Pharma anymore

4 years ago

Q&A: Moderna’s chief brand officer on navigating the Covid-19 spotlight and charting the biotech brand’s future

4 years ago

MarketingRx roundup: J&J boosts health equity goals in 6-city challenge; Allergan Aesthetics kicks off breast cancer efforts

4 years ago

Migraine marketing wars? AbbVie, Biohaven, Eli Lilly, Amgen lead push for attention in newly competitive space

4 years ago

Novo Nordisk bets big on obesity: Can marketing help it succeed in the notoriously tough therapy area?

4 years ago

Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

4 years ago

Looking to win back investor confidence, BioMarin preps for its ‘largest launch’

4 years ago

Bausch Health’s Salix pilots study to shine light on chronic liver disease and push back on stereotypes

4 years ago

Endo taps bent veggie in first Xiaflex brand campaign for Peyronie's disease curved erection condition

4 years ago

Teva appeals to court to keep 'incredibly damaging' Hollywood parody videos under wraps in New York opioid case

4 years ago

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