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Marketing channel feed
Organon inks $103M deal for pertuzumab and denosumab biosimilars
3 years ago
Deals
Pharma
Genentech campaign aims to increase cystic fibrosis awareness among Latino community and healthcare providers
3 years ago
Pharma
J&J advances ‘Positively Fearless’ HIV campaign, debuting website and newest ambassador
3 years ago
Pharma
New GSK debuts with renewed purpose, strategy and brand identity as it says goodbye to consumer business
3 years ago
Pharma
IPG Health launches 90North agency with biopharma future look
3 years ago
Pharma
MarketingRx roundup: Roche joins bladder cancer ‘Don’t Go Red’ campaign; Qelbree ADHD med debuts first TV ad
3 years ago
Pharma
Akili taps new commercial chief in advance of fall marketing launch for ADHD video game therapy
3 years ago
Pharma
FDA slams small pharma for misleading ad with a dearth of safety info and dubious stat calculations
3 years ago
FDA+
Sanofi changes up meningitis campaign — and celeb ambassadors — to reflect shift in vaccination gap
3 years ago
Pharma
Jazz Pharmaceuticals taps celebrity actor and epilepsy advocate to host YouTube ‘Care Giver’ series
3 years ago
Pharma
Organon debuts murals created by women around the world, plus ambitious ESG plan, on first anniversary
3 years ago
Pharma
Biogen, Samsung Bioepis look to carve up a blockbuster Roche franchise with deep discount biosimilar
3 years ago
BMS, Mirati fund new Stand Up To Cancer research teams, adding to list of pharma partnerships
3 years ago
Pharma
Talk to your doctor? Pharma TV ads are still spurring patients to action, study finds
3 years ago
Pharma
MarketingRx roundup: Novartis cooks up promo with celeb chef; Pharmas launch annual ASCO social media blitz
3 years ago
Pharma
Speaking of the future: Amazon Alexa and the voice-enabled app market for pharma and healthcare
3 years ago
Pharma
GSK's ViiV debuts next evolution in HIV med Dovato campaign with new spokespeople and new message
3 years ago
Pharma
Bristol Myers Squibb refreshes Eliquis campaign, adds eye-catching animations in TV ads
3 years ago
Pharma
Pharma brands fade in annual Harris consumer visibility poll: Moderna drops off and Pfizer dips
3 years ago
Pharma
Almirall rolls out sales rep artificial intelligence system, cutting pre-call prep and 'windshield time'
3 years ago
Pharma
Cracks in the facade: Is pharma's pandemic ‘feel good factor’ waning?
3 years ago
Pharma
MarketingRx roundup: GSK invites allergy sufferers to create custom monsters; Merz kicks off soccer sponsorship
3 years ago
Pharma
Idorsia inks another celebrity endorser deal with actor and dad Taye Diggs as Quviviq insomnia ambassador
3 years ago
Pharma
GSK re-ups meningitis B campaign with popular ‘80s child actor, now a mom of 4
3 years ago
Pharma
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