Marketing channel feed

Sen­a­tors call on FDA to ad­dress 'del­uge of mis­lead­ing pro­mo­tion­s' on so­cial me­dia

Last year
FDA+

GSK re­fresh­es ‘Shin­gles doesn’t care’ cam­paign with fo­cus on hard­er-to-reach groups

Last year
Pharma

Mar­ket­ingRx roundup: Pfiz­er, Astel­las' Su­per Bowl spots; Lil­ly de­buts new Alzheimer’s ad

Last year
Pharma

Am­gen dou­bles down on ‘bad’ cho­les­terol aware­ness with new cam­paign, free test­ing

Last year
Pharma

Neu­rol­o­gists val­ue speed and ef­fi­ca­cy over safe­ty for ALS pipeline drugs, study finds

Last year
Pharma

Co­me­di­ans dri­ve Vi­iV’s new rideshar­ing se­ries about HIV pre­ven­tion

Last year

Pfiz­er joins Su­per Bowl ad line­up, toast­ing Katal­in Karikó and oth­er in­no­va­tors with 'Here’s to Sci­ence' spot

Last year
Pharma

As­traZeneca en­cour­ages NHL fans to get 'body checked' for can­cer

Last year
Pharma

Ogilvy Health taps long­time WPP ex­ec Re­na­ta Ma­ia as chief cre­ative of­fi­cer

Last year
People
Pharma

Genen­tech is Broad­way bound with lat­est cam­paign to raise spinal mus­cu­lar at­ro­phy aware­ness

Last year
Pharma

Gilead em­pha­sizes in­equities in HIV, hep C and can­cer through 'mar­gin' book project

Last year
Pharma

Mar­ket­ingRx roundup: Phar­ma mar­keters grab screen time at Gram­my Awards; Boehringer adds new Jar­diance TV ad

Last year
Pharma

Phar­ma ads get caught by stricter Meta en­force­ment in elec­tion year

Last year
Pharma

Up­dat­ed: Astel­las low­ers sales ex­pec­ta­tions for menopause drug, aims to ‘re­pro­duce’ hype for Veozah with an­oth­er Su­per Bowl ad

Last year
Pharma

New Te­va ad cam­paign fo­cus­es on pa­tients strug­gling with psy­chi­atric drug side ef­fect

Last year
Pharma

Sanofi de­buts glob­al can­cer sup­port pro­gram for em­ploy­ees

Last year
Pharma

Pub­li­cis Health set­tles opi­oid law­suit

Last year
Pharma
Law

Flash back: Astel­las re­turns to the Su­per Bowl with menopause mes­sage

Last year
Pharma

Eli Lil­ly dou­bles down on health eq­ui­ty in new cor­po­rate cam­paign

Last year
Pharma

Celebri­ty en­dorse­ments lift Idor­sia, Pfiz­er and No­var­tis TV ads to most ef­fec­tive for phar­ma in 2023, analy­sis finds

Last year
Pharma

Cre­ative AI gains steam among phar­ma mar­keters in­clud­ing Sanofi, No­var­tis, al­though con­cerns abound

Last year
AI
Pharma

Mar­ket­ingRx roundup: Astel­las menopause drug led NFL TV spend­ing; A pod­cast's deep dive in­to Novo's his­to­ry

Last year
Pharma

Check your dad jeans — and genes — in J&J's new BR­CA-fo­cused cam­paign

Last year
Pharma

Bris­tol My­ers de­buts first TV ad for heart con­di­tion drug Camzyos

Last year
Pharma
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