Marketing channel feed

J&J changes Janssen phar­ma unit name, drops fa­mil­iar cur­sive lo­go in brand up­date

Last year
Pharma

Sanofi en­lists rap­per and ac­tor Ice-T for edgy flu cam­paign warn­ing se­niors of risks and com­pli­ca­tions

Last year
Pharma

As­traZeneca, Am­gen de­but new Tezspire mar­ket­ing dur­ing Sep­tem­ber asth­ma ‘peak week’

Last year
Pharma

Mar­ket­ingRx roundup: Bris­tol My­ers re-ups cross coun­try cy­cling fundrais­er; Pfiz­er em­ploy­ees share mi­graine ‘per­sonas’

Last year
Pharma

Om­ni­com Health agency Har­ri­son and Star goes back to sci­ence roots with new lead­ers and new pur­pose

Last year
Pharma

No­var­tis ad­justs busi­ness unit names in prepa­ra­tion for San­doz gener­ics and biosim­i­lars spin­off

Last year
Pharma

CDC en­cour­ages fall flu vac­ci­na­tions to tame symp­tom sever­i­ty in ‘Wild to Mild’ cam­paign

Last year
Pharma

IPG Health de­buts new clin­i­cal tri­al di­ver­si­ty ap­proach based on ex­pe­ri­ence and spurred by phar­ma re­quests

Last year
Pharma

Phar­ma trade group and pa­tient or­ga­ni­za­tion pres­sure Con­gress with TV ad cam­paigns

Last year
Pharma

How Bio­con Bi­o­log­ics is tak­ing on the US biosim­i­lars mar­ket

Last year
Pharma

Lung can­cer bio­mark­er cam­paign, launched with As­traZeneca, boosts its reach and adds phar­ma sup­port­ers

Last year
Pharma

Mar­ket­ingRx roundup: No­vavax pro­motes vac­cines on Tik­Tok; BIO read­ies for fall pod­cast sea­son

Last year
Pharma

Phar­ma and health­care spend­ing ex­pect­ed to help push ad in­dus­try to first-ever $1T to­tal in 2024, study says

Last year
Pharma

Glob­al threat of an­tibi­ot­ic re­sis­tance high­light­ed in new film sup­port­ed by Pfiz­er, MSD, Sh­iono­gi and AMR Ac­tion Fund

Last year
Pharma

Phar­ma in­dus­try rep­u­ta­tion set­tles in­to ‘new nor­mal’ af­ter good­will from in­sulin price drop fades

Last year
Pharma

In­cyte scores soc­cer star Mia Hamm as new spokesper­son to raise aware­ness of graft-ver­sus-host dis­ease

Last year
Pharma

Sens. Durbin and Grass­ley lever­age Medicare drug ne­go­ti­a­tion list to rein­vig­o­rate a push for drug prices in ads

Last year
Pharma

Mar­ket­ingRx roundup: Ar­cutis joins crowd­ed pso­ri­a­sis ad mar­ket on TV; Mer­ck, GSK, Mod­er­na high­light im­mu­niza­tion month

Last year
Pharma

Medicare's first drug ne­go­ti­a­tion list like­ly to fu­el pub­lic pric­ing dis­cus­sions for phar­ma mar­keters

Last year
Pharma

Mod­er­na high­lights ten­nis leg­end Arthur Ashe in sec­ond ‘Change Mak­ers’ cam­paign at US Open, ahead of fall vac­cine sea­son

Last year
Pharma

Sanofi flies new flag for menin­gi­tis aware­ness, mark­ing one year to the Paris Par­a­lympics with three Team Sanofi ath­letes

Last year
Pharma

Am­gen rais­es ‘bad’ cho­les­terol con­cerns in cam­paign with Amer­i­can Heart As­so­ci­a­tion

Last year
Pharma

HHS, vac­cine mak­ers prep for first-ever three-vac­cine avail­abil­i­ty with Covid, flu and RSV ahead of peak vi­ral sea­son

Last year
Pharma

Bris­tol My­ers touts ear­ly so­cial and en­vi­ron­men­tal progress among achieve­ments in lat­est ESG re­port

Last year
Pharma
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