Marketing channel feed – Endpoints News

Marketing channel feed

MarketingRx Matchup: GlaxoSmithKline, AstraZeneca asthma TV ads face off in consumer ratings

4 years ago

Merck enlists HPV-related cancer survivors and physicians in social and digital ‘Story’ campaign

4 years ago

With the CDC under fire for mixed messages again, can new communication strategies help recoup public trust?

4 years ago

OneTouch diabetes brand updates its playbook with ex-NFL spokesperson and digital lifestyle one-stop shop

4 years ago

Celebrity couple actress Gabrielle Union and retired NBA star Dwyane Wade reprise roles in Merck vaccination campaign

4 years ago

Small biotechs with big drug ambitions threaten to upend the traditional drug launch playbook

4 years ago

MarketingRx roundup: Pfizer debuts Prevnar 20 TV ads; Lilly gets first FDA 2022 promo slap down letter

4 years ago

Pharma reps need to bone up on scientific data and real-world evidence for oncology discussions: study

4 years ago

Amgen’s #DearAsthma sponsored tweet lands big on game day, sparking thousands to respond

4 years ago

Months after pulling only drug from US, Oncopeptides takes back withdrawal request — but stays mum on why

4 years ago

Critics push back on Alzheimer’s Association ad blitz to get Medicare to change its Aduhelm ruling: 'Dead wrong'

4 years ago

Publicis Health snaps up R&D marketing group tracking real-world clinical trials – and patient sentiment

4 years ago

Merck commercial chief Frank Clyburn departs for CEO role at DuPont co-owned additives company

4 years ago

Emergent TV ads bookend its tumultuous year. Can military, Narcan work help rehab its brand?

4 years ago

Q&A: BioMarin commercial chief Jeff Ajer gears up for biggest drug launch to date — with another waiting in the wings

4 years ago

MarketingRx roundup: Aduhelm can’t get traction with docs; Pfizer presses vaccine effort during NFL playoffs

4 years ago

Ogilvy Health’s new chief creative officer Adam Hessel contemplates creative pros and cons of Covid

4 years ago

Argenx debuts first DTC for myasthenia gravis med Vyvgart even as MG community effort continues

4 years ago

Covid vaccine makers Pfizer, J&J notch high brand marks amid overall still-strong pharma industry rep: Harris Poll

4 years ago

#JPM22: The fireside chat with Takeda CEO Christophe Weber

4 years ago

Twitter aims to bring medical conferences — and ad sponsors — from ‘inside 4 walls and 3 days’ to digital future

4 years ago

Actress Jennifer Aniston stars in Idorsia's debut campaign to raise awareness for insomnia

4 years ago

Pfizer lays off hundreds of US sales rep as fewer in-person meetings expected to remain permanent

4 years ago

Micro-influencers with a major platform: Are they the next big thing in pharma marketing?

4 years ago

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