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Marketing channel feed
What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list
3 years ago
Pharma
Gilead leads HIV grantmakers list, tops Gates Foundation in a first for annual survey
3 years ago
Pharma
Pfizer teams up with digital therapeutics partner for next product launch, this time in atopic dermatitis
3 years ago
Deals
J&J opens up conversations around depression in the LGBTQ+ community with new campaign
3 years ago
Pharma
AbbVie expands use of real patients in latest Allergan Aesthetics DTC campaign
3 years ago
Pharma
As new C. diff treatments prep for market, specialists divided on 'poop in a pill' or small molecule, study finds
3 years ago
Pharma
MRx roundup: Hologic enlists Sheryl Crow for screenings; J&J QuickFire teams with feds for public health
3 years ago
Pharma
Perpetual crisis? Pharma communications and public relations pros just wait for the next shoe to drop
3 years ago
Pharma
A long time coming: GlaxoSmithKline officially changes name to GSK
3 years ago
Pharma
Roche lays out access ambitions in its ESG strategies, including innovation and value goals
3 years ago
Pharma
Striking murals in US cities highlight Horizon and Arthritis Foundation collab for gout awareness
3 years ago
Pharma
BioFrontera bows bold imagery websites amid Q1 sales gains in dermatology
3 years ago
Pharma
Boy bands and psoriatic arthritis? NSYNC’s Lance Bass creates new dance for Amgen about early signs
3 years ago
Pharma
‘Say no more’ to yeast infections: Scynexis rolls out new Brexafemme marketing — and rallying cry
3 years ago
Pharma
Merck offers empathy to pandemic-battered parents in revamped HPV vaccine awareness campaign
3 years ago
Pharma
AstraZeneca bows first ad campaign for lupus med Saphnelo, highlights patients' personal experiences
3 years ago
Pharma
MarketingRx roundup: GSK debuts Voltaren series with celeb; AbbVie bows new Mavyret hep C TV ad
4 years ago
Pharma
Novo Nordisk gets serious in ‘Get Real’ diabetes campaign with spokesman, actor and patient Anthony Anderson
4 years ago
Pharma
DeepIntent ponies up ad guarantees to take the edge off pharmas' programmatic ad hesitation
4 years ago
Pharma
Psoriasis and psoriatic arthritis drugs crisscross categories, but derm and rheum docs split on preferences
4 years ago
Pharma
J&J new social media series supports and celebrates ‘warrior’ nurses in pulmonary hypertension
4 years ago
Pharma
Are pharma marketers finally moving away from traditional TV advertising? Yes, but it’s a slow roll
4 years ago
Pharma
Sanofi reorganizes philanthropy effort, debuts Foundation S 'think and do tank'
4 years ago
Pharma
Idorsia rolls out insomnia med Quviviq with sales team, digital marketing and DTC in the works
4 years ago
Pharma
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